Top advertisers have a secret weapon: They know that winning in today’s fragmented media world starts with smarter inventory choices. As audiences scatter across platforms, channels, and devices, the challenge isn’t just getting seen—it’s getting seen by the right people, in the right context, at the right time. The key? Partnering with media platforms that […]
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Marketers love to talk about “the unreachables”—and Gen Z often tops that list. They watch less TV than previous generations. When they do tune in, they’re often watching on YouTube or Netflix, platforms that either fragment attention or skip ads entirely. That’s why the marketing hive mind has settled on TikTok as the go-to answer—because […]
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The ecommerce system as marketers know it needs an upgrade, and the proof is in the numbers. While people prefer the convenience of online shopping, conversion rates online (2.5–3%) lag behind brick-and-mortar rates (20–40%) drastically. A typical add-to-cart rate is approximately 6.5% while the average abandoned cart rate is between 50%–70%. Why do so few online shoppers complete their […]
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In the past year alone, the number of monthly podcast listeners has jumped by nearly 15 million, and this year ad spend is projected to surpass $2 billion, cementing the notion that the future of podcasting remains bright. But what’s keeping momentum going for so long? The creators: They are the beating heart of the expansive podcast […]
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Brand managers are working overtime to feed an ever-growing content machine, and its appetite shows no signs of slowing down. At the same time, they’re trying to engage increasingly fragmented audiences across a growing number of channels, while always demonstrating clear return-on-investment (ROI). Little wonder that they’re under growing pressure to unpack the magic of […]
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Transparency is one of the ad industry’s favorite pet topics. Today’s marketers spend sleepless nights puzzling over how much of their budget is lost along the mazelike programmatic supply chain, if they can trust CTV middlemen, or whether supposedly epoch-defining AI tools are in fact Mechanical Turks. The disinfectant of sunlight, in theory, provides a means of […]
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