Instagram Business Accounts: Does Your Brand Need One?

Instagram is an indispensable platform for any business interested in social media marketing — and in today’s digital-centric world that should be every business. But the way brands operate on Instagram is very different from the way individuals do, which is why there are Instagram business accounts. This guide covers the ins and outs of Instagram business […]

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15 Marketing Ideas For Your Small Business

Your small business doesn’t need a huge budget to get noticed. In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. It comes from authentic content that connects with your audience. Take Edeles Candles, for example. This handmade candle brand has nearly 90K TikTok followers and 500K likes. How did […]

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How To Market A Product: 12 Proven Strategies For 2025

In 2025, getting your product in front of the right people takes more than posting ads or running a sale. Shoppers are more selective, channels are more crowded, and attention spans are shorter. With so many options available, you don’t need to use every marketing tactic under the sun. But you do need a product […]

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Does Social Media Marketing Still Work?

If you read or listen to the news, you have probably heard about financial troubles at major social media platforms, including LinkedIn, Meta (owner of Facebook and Instagram) and X (formerly Twitter). In 2024, LinkedIn let go of 202 employees, and in 2025 Meta laid off 3,600 employees. TikTok also announced a 10 percent workforce […]

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AI Doesn’t Ruin Creative — Bad Creative Ruins Creative

If AI voices ruin audio ads, it won’t be because of the tech. It will be because of us. AI voice replicas are not inherently unethical, deceptive, or creatively bereft. They’re just tools to get a job done. Like microphones, digital audio workstations, or creative briefs. What matters is how they’re used and why. Are they […]

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4 Advanced Marketing Tactics for Small Businesses That Actually Work

Going beyond the basics should be your starting point if you want to go the extra mile. Let’s face it — what worked in marketing 10 years ago isn’t cutting it anymore. Customer habits have changed. Technology has reshaped how businesses connect with audiences. Competitors? Don’t get me started. While this might sound like bad […]

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