Category: Business

Search the Local Bahamas Business Directory

Grow Your Business

Register Domain Names
Domain names are the Internet’s real estate. Owning a good one
is the equivalent of having a shop in the best part of town.

Targeted E-mail Marketing
Low cost – highly efficient way to put your event, product or
service in front of thousands of prospects and customers.

Internet Marketing
Better targeting, precise tracking and more bang for your buck
makes the Internet a cost effective advertising option.

Does Social Media Marketing Still Work?

If you read or listen to the news, you have probably heard about financial troubles at major social media platforms, including LinkedIn, Meta (owner of Facebook and Instagram) and X (formerly Twitter). In 2024, LinkedIn let go of 202 employees, and in 2025 Meta laid off 3,600 employees. TikTok also announced a 10 percent workforce […]

AI Doesn’t Ruin Creative — Bad Creative Ruins Creative

If AI voices ruin audio ads, it won’t be because of the tech. It will be because of us. AI voice replicas are not inherently unethical, deceptive, or creatively bereft. They’re just tools to get a job done. Like microphones, digital audio workstations, or creative briefs. What matters is how they’re used and why. Are they […]

4 Advanced Marketing Tactics for Small Businesses That Actually Work

Going beyond the basics should be your starting point if you want to go the extra mile. Let’s face it — what worked in marketing 10 years ago isn’t cutting it anymore. Customer habits have changed. Technology has reshaped how businesses connect with audiences. Competitors? Don’t get me started. While this might sound like bad […]

Consumers Distrust Influencer Marketing More Than Advertising

Consumers distrust influencer marketing more than advertising, according to a report from the National Advertising Division (NAD) of BBB National Programs. NAD’s report is based on a survey of 3,700 consumers aged 18 to 65 conducted with The Benchmark Company. NAD commissioned the report after seeing an uptick in cases where influencers don’t properly disclose […]

The Hidden Obstacles Between You and Success

Whenever something meaningful gets accomplished, it’s because someone successfully planned, prepared, and followed through. But most projects never reach the finish line. Not because they were impossible, but because they were derailed by one or more common — often self-imposed — obstacles. Let’s look at the biggest barriers to progress and how to recognize them […]

Influencer Marketing: Forging Genuine Connections in the Digital World

In today’s digital arena, where consumers are constantly swamped with advertising messages, brands are on the hunt for fresh and innovative ways to break through the clutter and connect with their target audience. One strategy that has gained significant momentum in recent years is influencer marketing. By leveraging the popularity and influence of individuals on […]