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Internet Marketing
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Immersive Tech Is Your New Reality

The ecommerce system as marketers know it needs an upgrade, and the proof is in the numbers. While people prefer the convenience of online shopping, conversion rates online (2.5–3%) lag behind brick-and-mortar rates (20–40%) drastically. A typical add-to-cart rate is approximately 6.5% while the average abandoned cart rate is between 50%–70%. Why do so few online shoppers complete their […]

How Creators Are Shaping the Future of Podcasting

In the past year alone, the number of monthly podcast listeners has jumped by nearly 15 million, and this year ad spend is projected to surpass $2 billion, cementing the notion that the future of podcasting remains bright. But what’s keeping momentum going for so long? The creators: They are the beating heart of the expansive podcast […]

Declassified: Cracking Creative Effectiveness

Brand managers are working overtime to feed an ever-growing content machine, and its appetite shows no signs of slowing down. At the same time, they’re trying to engage increasingly fragmented audiences across a growing number of channels, while always demonstrating clear return-on-investment (ROI). Little wonder that they’re under growing pressure to unpack the magic of […]

Making Transparency Your Selling Point

Transparency is one of the ad industry’s favorite pet topics. Today’s marketers spend sleepless nights puzzling over how much of their budget is lost along the mazelike programmatic supply chain, if they can trust CTV middlemen, or whether supposedly epoch-defining AI tools are in fact Mechanical Turks. The disinfectant of sunlight, in theory, provides a means of […]

5 Tips to Implement a Creative Testing Strategy

To run a successful media campaign, it’s important to first answer a few key questions: If your creative is not optimized to address these questions, then overall campaign performance will suffer. The importance of creative in marketing, and especially in the retail media industry, is often overlooked. Just as strong creative can have a positive […]

Better AI Starts With Strong Data and Identity

Artificial intelligence seems to be the biggest topic on everyone’s mind. What once was considered a distant sign of the future, AI is now a staple in so many facets of our lives. From spellcheck to supply chain, AI is transforming the way people communicate, collaborate, and consume—and there’s no greater example than how it’s […]