Going beyond the basics should be your starting point if you want to go the extra mile. Let’s face it — what worked in marketing 10 years ago isn’t cutting it anymore. Customer habits have changed. Technology has reshaped how businesses connect with audiences. Competitors? Don’t get me started. While this might sound like bad […]
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Consumers distrust influencer marketing more than advertising, according to a report from the National Advertising Division (NAD) of BBB National Programs. NAD’s report is based on a survey of 3,700 consumers aged 18 to 65 conducted with The Benchmark Company. NAD commissioned the report after seeing an uptick in cases where influencers don’t properly disclose […]
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In today’s digital arena, where consumers are constantly swamped with advertising messages, brands are on the hunt for fresh and innovative ways to break through the clutter and connect with their target audience. One strategy that has gained significant momentum in recent years is influencer marketing. By leveraging the popularity and influence of individuals on […]
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How to Make Shoppable TV Work Last year, Peacock gave viewers of the Bravo reality show “Below Deck” a reason to pay attention when the commercials came on-screen. For the first time, the streaming service launched an in-show shopping feature, where, during the ad breaks, a QR code would appear on-screen, taking those who scanned […]
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Digital marketing trends and strategies are continually evolving, and before you even know it, a new digital marketing trend will be on its way. If time travel were possible, every marketer would fast-forward to the new year for clues on what’s next in digital marketing. Since we still reside in the age of predictions, we […]
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By: Duke WellsBahamasB2B Founder & WebmasterFounder & Former President of the Advertising Photographers of America When I was first starting out as a professional photographer in 1972, I hustled for every job, every client, every scrap of attention. I didn’t have much—just a camera, a little Volkswagen, and a dream. Years later, when I moved […]
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