Whether setting out on a safari through the jungle or backpacking through a remote forest, preparation is key. You should know the best routes to take and how to avoid potential dangers along the way. The same is true for marketers trying to reach consumers through an increasingly dense wilderness of digital channels. Successful advertising campaigns depend […]
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Remember when Elon Musk explicitly told advertisers that he didn’t care if they left X? Don’t worry if you’re struggling to recall the incident in late 2023. That was so many news cycles ago, and it seems rather quaint compared to recent social media headlines, like the ticking clock on Gen Z’s favorite platform. The fact is […]
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At the 2025 Predictions event run by The Drum in February, Tony Walford was asked what he thought the year would bring for the agency landscape. His response was two things: further consolidation and this will be the “year of the indie”. Whilst we will see various agencies come together (not just Omnicom/IPG, but think Bauer/Channel […]
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