Successful brands today are realizing the power of the stories they tell. There is value to campaigns and creatives that celebrate and reflect the real world around us. And brands can make an impact and lead with purpose by authentically standing up for social issues and highlighting diversity, equity and inclusion in their advertising. According […]
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Instagram Reels used to be the place where TikTok trends went to die. It was the retirement home where yuppies would calm their souls with cashmere-soft capybaras and virtuous meal hacks, or get a mild buzz from aspirational travel montages and clips lifted from TV shows like Breaking Bad. But slowly this leftovers lounge became a […]
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While Netflix seemingly led the way for other streaming networks to create compelling original programming, Hulu actually beat them all to the punch. In 2011, a year before Netflix’s Lilyhammer and two years before the arrival of House of Cards, the burgeoning streamer premiered The Morning After, a pop-culture-focused news show that ran for 800 episodes over three years. Hulu has […]
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I often wake up between 3am and 4am. It’s here I stress about tiny things and about global cataclysms. Then I stress about how to sleep better. Then I become angry that I let myself become stressed. What are my chances of sleeping, I think, with all this stress and anger? That’s just before I start googling potentially fatal medical conditions. Am I […]
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Imagine you’re enjoying a relaxing evening at home, binge-watching your favorite streaming show, when an ad pops up for car insurance. You realize you haven’t updated your insurance coverage since you bought a new car, and make a mental note to check it out. Before you know it, your show is interrupted again with the […]
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As the blossoms of spring make way for summer’s full bloom, it is time to put on some shorts and see where all of that growth and renewal got us. Maybe, like Pulp and Lil Wayne, you are overdue a comeback, preparing a grand return after too long riding past glories. Or perhaps you are […]
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