The Future of Ad Frequency

Imagine you’re enjoying a relaxing evening at home, binge-watching your favorite streaming show, when an ad pops up for car insurance.  You realize you haven’t updated your insurance coverage since you bought a new car, and make a mental note to check it out. Before you know it, your show is interrupted again with the […]

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The Most Anticipated Albums of Summer 2025

As the blossoms of spring make way for summer’s full bloom, it is time to put on some shorts and see where all of that growth and renewal got us. Maybe, like Pulp and Lil Wayne, you are overdue a comeback, preparing a grand return after too long riding past glories. Or perhaps you are […]

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The 23 Best Movies on Prime Right Now

In recent years, Netflix and Apple TV+ have been duking it out to have the most prestigious film offerings, but some of the best movies are on Amazon Prime Video. The streamer was one of the first to go around picking up film festival darlings and other lovable favorites, and they’re all still there in the library, so if […]

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How to Run Faster

Whether you want to PR at your next race or just move up through the pack at your weekly run club, you have more control over improving your running speed than you might realize. By simply introducing some basic speed work into your routine, you can reliably become a faster runner. You won’t have to […]

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Love Bytes: Scams, AI Boyfriends, and Tinder Burnout

By today’s standards, my millennial adventures in love and dating could not be more quaint. Mortifying and often regrettable? Sure. Primarily mediated through AI-enhanced smartphone apps and webcam livestreams? Not so much. When WIRED set out to document the brave new frontiers of romance, it quickly became clear how much has changed since my dating […]

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14 Songs You Should Listen to Now

The staff of Pitchfork listens to a lot of new music. A lot of it. On any given day our writers, editors, and contributors go through an imposing number of new releases, giving recommendations to each other and discovering new favorites along the way. Each Monday, with our Pitchfork Selects playlist, we’re sharing what our writers are playing obsessively […]

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