Since the start of the pandemic, more of our relationships depend on computer-mediated channels. Amid a churning ocean of online spats, toxic Slack messages, and infinite Zoom, could algorithms help us be nicer to each other? Can an app read our feelings better than we can? Or does outsourcing our communications to AI chip away […]
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The bull case for OpenAI to build an ads business just got a lot more real. The company is developing a sleek AI companion device, born out of its acquisition of former Apple designer Jony Ive’s design firm, with plans to ship 100 million units, according to The Wall Street Journal. If it takes off, OpenAI […]
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Ransomware gangs, email scammers, state-sponsored spies: hacking groups come in all shapes and sizes. There are some we write about quite a bit here at WIRED, who through some combination of audacity, incompetence, or geopolitical importance—or some combination of all three—grab the spotlight in the wake of a major heist or intrusion. Then there are […]
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The wellness world and its $5.6 trillion economy is moving fast and not always in the direction you’d expect. A new report from the Global Wellness Institute (GWI) is spotlighting what’s ahead, offering a rare, insider look at what’s coming next. For the first time, GWI has compiled insights from all of its expert-led Initiatives, […]
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In today’s fast-paced digital marketing world, knowing what works — and what doesn’t — is more important than ever. Kantar worked with Meta to conduct a comprehensive global research study on the state of play for measurement practices among large advertisers, with a deeper focus on Marketing Mix Modeling (MMM) adoption dynamics and its role […]
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Like many other forms of AI, facial-recognition software received a shot in the arm from the maturation of artificial neural networks such as the large language models powering systems like ChatGPT. The process used by most current methods contains several steps. First, the software translates a photo or video of your face into a set of […]
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