Balancing Ad Mix to Combat Social Media Volatility 

Remember when Elon Musk explicitly told advertisers that he didn’t care if they left X? Don’t worry if you’re struggling to recall the incident in late 2023. That was so many news cycles ago, and it seems rather quaint compared to recent social media headlines, like the ticking clock on Gen Z’s favorite platform. The fact is […]

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2026 Will Be the Year of Outstanding Creativity

At the 2025 Predictions event run by The Drum in February, Tony Walford was asked what he thought the year would bring for the agency landscape. His response was two things: further consolidation and this will be the “year of the indie”. Whilst we will see various agencies come together (not just Omnicom/IPG, but think Bauer/Channel […]

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OceanGate co-founder reveals dive into the Bahamas’ ‘Portal of Hell’

The co-founder of OceanGate, which conducted a fatal excursion to the Titanic last year, is set to embark on a new journey to the ‘Portal of Hell’ in the Bahamas. Guillermo Söhnlein (pictured right) started Blue Marble in 2013, which recently announced that he and two others will explore the uncharted depths of Dean’s Blue […]

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Women Lighting and Leading the Way to Clean Energy

In a space dominated by men, two women are rising to prominence in an award-winning Bahamian solar company that is making a difference in sustainability by providing clean power and reducing the carbon footprint.   Aimee Rolle and Tiara Deveaux are pacesetters at BESS, Bahamas Energy and Solar Supplies. In 2022, the company won the […]

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Turn|schuh Film Photography Exhibit

On July 10th, 2021 A group exhibit featured three Bahamian film photographers whose aesthetic illuminates the urban, rural and alternative lifestyle in The Bahamas.  The show is up until further notice at Turn|schuch skate shop. Prints are available for purchase. Roger Duvalier is a Bahamian street photographer who highlights his country’s alternative lifestyle through angled […]

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