The ability of AI to generate hyperrealistic text, images, and websites, causes a growing—and largely invisible—threat for brands known as domain spoofing.
What used to be a niche cybersecurity concern can now cause a mainstream brand crisis.
Fraudulent websites are not only easier to create with the emergence of AI, but they are also harder to detect.
They mimic legitimate companies so convincingly that customers don’t think twice before engaging. This can result in scams, data theft, impersonation, and, most importantly, erosion of consumer trust.
This issue can no longer be viewed as the sole responsibility of IT departments. It’s a marketing problem. It’s a brand protection issue.
And, increasingly, it’s a risk that CMOs and brand and legal teams must proactively address in the AI era.
