If you want to transform your marketing in 2025, look past what’s in vogue.
Start focusing on creating a foundational understanding of your customer that you can leverage to build real relationships, and translate that into a solid first-party data strategy powered by the right technology, data, and services.
As Michael Jordan said, “Get the fundamentals down and the level of everything you do will rise.”
Back to basics is easier said than done
But how exactly do you build real relationships with consumers? It’s no different than how people build relationships with each other—by engaging in meaningful conversations that flow naturally over time.
Unlike people speaking to each other, marketers need to engage consumers at scale—through channels. Unfortunately, channels come with limitations.
The challenge begins when marketers try to unify data collected from disparate places as there could be rampant redundancy, inaccuracy, and conflicting information across data from each channel.
Marketers usually only have a few data points to inform a conversation with any given customer, making it difficult to create a conversation starter.
And they struggle even more to develop a relevant message for consumers they’ve never encountered.
