Many brands struggle with measurement—a challenge that brings with it very real costs.
According to BCG, inaccurate measurement results in a 65% higher cost of acquisition.
On the flip-side, brands with measurement maturity see a sales lift of as much as 60% and a 10-fold increase in return on ad spend (ROAS).
Far from a cliché, measurement actually matters.
But to realize this opportunity, brands need a strategy built on three key principles: measurement that is unified, reliable and actionable.
These are the principles that form the backbone of the Amazon Ads approach to measurement.
