As marketers look forward to 2025, they face a world of vast economic uncertainty. The only thing they can be sure of is that leadership will continue challenging them to justify the value and ROI of every marketing dollar. To survive and thrive in 2025—and to protect their budgets—marketing leaders need to demonstrate that their […]
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Traditional advertising is, by nature, an interruption—even when it’s relevant. Despite marketers’ best efforts to minimize friction and connect with the right audience, consumers still see ads as something to endure—if they engage with them at all. With ad fatigue and avoidance hitting an all-time high, spending on digital channels continues to grow, topping $300 billion last year. Driven […]
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Gaming is a mainstream form of entertainment, with 86% of adults in the U.S. playing, according to GWI. And they play a lot—95% engage with games at least weekly, and 70% do so daily, as highlighted in Activision Blizzard Media’s new report, “Gaming’s Next Level: The Power of Platforms.” Gaming’s widespread adoption spans generations, genders, and socio-economic […]
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Why does cross-generational marketing matter in 2025? It’s simple: It’s a great way to easily gain a deeper understanding of your audience. Most brands know what customers buy from them and how often—which is great for tracking retention, consumer value, and driving upsells. Looking at customers based on their generation, however, is a way to […]
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Pitchfork’s editors are already sorting, compiling, and straining to remember all the music that’s been released this year. So we’re spotlighting some of 2025’s most outstanding records to date by rounding up albums that have earned high scores and Best New Music designations with a quick list of RIYLs (that’s Recommended If You Like) and […]
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Streaming services are known for having award-worthy series but also plenty of duds. Our guide to the best TV shows on Netflix is updated weekly to help you know which series you should move to the top of your queue. They aren’t all surefire winners—we love a good less-than-obvious gem—but they’re all worth your time, trust […]
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