‘Goombay Kids’ Gets Support From Creative Caribbean Project

The fully Bahamian made TV series, Goombay Kids, has recently launched its Season 4 internationally and is now available to over 150 million viewers. Seasons 1-4 can be viewed on Roku Worldwide, YouTube Kids, Happy Kids, AppleTV, Amazon Fire TV, Batterypop and Pavilion Plus. The series has now also just secured a streaming deal with […]

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The Creative Optimization Survival Guide

Whether setting out on a safari through the jungle or backpacking through a remote forest, preparation is key. You should know the best routes to take and how to avoid potential dangers along the way. The same is true for marketers trying to reach consumers through an increasingly dense wilderness of digital channels. Successful advertising campaigns depend […]

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5 Ways to Optimize Performance for a Brighter Future

It’s been a challenging and exciting year for performance marketers. Despite shifting privacy and macroeconomic headwinds, performance advertisers have an immense opportunity. Meta is already seeing brands evolve and rebuild their attribution models to fully embrace the third era of ads where privacy and performance can coexist. Third-party cookies—long the mainstay of performance advertising—are becoming […]

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Balancing Ad Mix to Combat Social Media Volatility 

Remember when Elon Musk explicitly told advertisers that he didn’t care if they left X? Don’t worry if you’re struggling to recall the incident in late 2023. That was so many news cycles ago, and it seems rather quaint compared to recent social media headlines, like the ticking clock on Gen Z’s favorite platform. The fact is […]

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Love Bytes: Scams, AI Boyfriends, and Tinder Burnout

By today’s standards, my millennial adventures in love and dating could not be more quaint. Mortifying and often regrettable? Sure. Primarily mediated through AI-enhanced smartphone apps and webcam livestreams? Not so much. When WIRED set out to document the brave new frontiers of romance, it quickly became clear how much has changed since my dating […]

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14 Songs You Should Listen to Now

The staff of Pitchfork listens to a lot of new music. A lot of it. On any given day our writers, editors, and contributors go through an imposing number of new releases, giving recommendations to each other and discovering new favorites along the way. Each Monday, with our Pitchfork Selects playlist, we’re sharing what our writers are playing obsessively […]

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