As the digital advertising landscape continues to evolve, advertisers must navigate increasingly nuanced consumer behaviors to build effective media strategies. Now a destination for marketers seeking to achieve a range of marketing objectives, from awareness and consideration to conversion and lead generation, YouTube has evolved significantly over the years. We sat down with Darren D’Altorio, […]
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The bull case for OpenAI to build an ads business just got a lot more real. The company is developing a sleek AI companion device, born out of its acquisition of former Apple designer Jony Ive’s design firm, with plans to ship 100 million units, according to The Wall Street Journal. If it takes off, OpenAI […]
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For brands, the experience of bringing new products to market, or introducing existing products to new audiences, can feel a lot like a mission control countdown. After all, a new product launch is a carefully thought-out and tested process—from conducting customer and market research to brand positioning, messaging development, and much more—in hopes of ensuring a […]
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Ransomware gangs, email scammers, state-sponsored spies: hacking groups come in all shapes and sizes. There are some we write about quite a bit here at WIRED, who through some combination of audacity, incompetence, or geopolitical importance—or some combination of all three—grab the spotlight in the wake of a major heist or intrusion. Then there are […]
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Let’s get this out of the way: There’s no right or wrong way to appreciate music, good taste doesn’t necessarily make you a superior person, and Sabrina Carpenter can hit just as hard as a SoundCloud account with 1,137 followers expelling abrasive experiments. But it’s undeniable that some of the main channels people use to discover music are destroying […]
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Netflix has plenty of movies to watch. Maybe too many. Sometimes finding the right film at the right time can seem like an impossible task. Let us help you. Below is a list of some of our favorites currently on the streaming service—from dramas to comedies to thrillers. If you decide you’re in more of a TV mood, […]
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