In the race to define the future of digital advertising, it’s easy to fixate on technological flash like machine learning, predictive modeling, and AI-powered everything. But what if the most important shift underway isn’t about the tech itself but what it enables us to understand: How content makes people feel? For years, contextual advertising has […]
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Bots now play a larger role in global internet activity, outpacing real traffic in many online spaces. Thanks to AI tools, they’re also harder to detect. For marketers and digital media buyers, do you really know what you’re buying? Third-party audience segments feel increasingly risky when you can’t see into the data sources, behaviours or […]
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Ad loads on streaming services today are a fraction of what viewers once endured on linear television. While cable and broadcast typically pack in 12 to 16 minutes of commercials per hour, most streaming platforms hover between four and eight minutes per hour, according to a March report from the connected television company Wurl. That lighter experience […]
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For the last few weeks, my TikTok feed has been mired in country music filth. In one scroll, a woman sings about swigging a beer while rubbing a corncob on her clit, then a man moans aggressively about sweating because of a “weiner” tearing up his backdoor. There’s a singer who ardently praises God for letting her […]
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The staff of Pitchfork listens to a lot of new music. A lot of it. On any given day our writers, editors, and contributors go through an imposing number of new releases, giving recommendations to each other and discovering new favorites along the way. Each Monday, with our Pitchfork Selects playlist, we’re sharing what our writers are playing obsessively […]
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While Netflix seemingly led the way for other streaming networks to create compelling original programming, Hulu actually beat them all to the punch. In 2011, a year before Netflix’s Lilyhammer and two years before the arrival of House of Cards, the burgeoning streamer premiered The Morning After, a pop-culture-focused news show that ran for 800 episodes over three years. Hulu has […]
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