It’s 11:15 p.m. on a Monday. 30 Rock is on the TV, there’s a crushed can of seltzer on the coffee table, and I’m experiencing one of life’s great joys: hammering bowl after delicious bowl of Special K Red Berries. Well, more specifically, I’m sucking down medically inadvisable amounts of its Trader Joe’s knockoff, Flakes and Strawberries. […]
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In the past year alone, the number of monthly podcast listeners has jumped by nearly 15 million, and this year ad spend is projected to surpass $2 billion, cementing the notion that the future of podcasting remains bright. But what’s keeping momentum going for so long? The creators: They are the beating heart of the expansive podcast […]
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Brand managers are working overtime to feed an ever-growing content machine, and its appetite shows no signs of slowing down. At the same time, they’re trying to engage increasingly fragmented audiences across a growing number of channels, while always demonstrating clear return-on-investment (ROI). Little wonder that they’re under growing pressure to unpack the magic of […]
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Transparency is one of the ad industry’s favorite pet topics. Today’s marketers spend sleepless nights puzzling over how much of their budget is lost along the mazelike programmatic supply chain, if they can trust CTV middlemen, or whether supposedly epoch-defining AI tools are in fact Mechanical Turks. The disinfectant of sunlight, in theory, provides a means of […]
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To run a successful media campaign, it’s important to first answer a few key questions: If your creative is not optimized to address these questions, then overall campaign performance will suffer. The importance of creative in marketing, and especially in the retail media industry, is often overlooked. Just as strong creative can have a positive […]
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Artificial intelligence seems to be the biggest topic on everyone’s mind. What once was considered a distant sign of the future, AI is now a staple in so many facets of our lives. From spellcheck to supply chain, AI is transforming the way people communicate, collaborate, and consume—and there’s no greater example than how it’s […]
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