The concept of a brand book as the “definitive guide” to a brand’s identity is outdated. Cultural, societal, economic, and technological shifts are happening at Mach 10, and consumer behaviors are evolving just as quickly. Brands can no longer rely on a static, one-dimensional narrative. Over time, brand interactions have evolved—from simple corporate identities to dynamic […]
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The ability of AI to generate hyperrealistic text, images, and websites, causes a growing—and largely invisible—threat for brands known as domain spoofing. What used to be a niche cybersecurity concern can now cause a mainstream brand crisis. Fraudulent websites are not only easier to create with the emergence of AI, but they are also harder […]
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As culture fractures into a thousand algorithmic niches and madeup genres, it feels like there’s barely anything that hijacks everyone’s brains at once. In the 2020s, we’ve only gotten a few feeble shreds of musical monoculture in the US, like the Kendrick/Drake war and the near-universal outcry against The Idol. And these were often focused more on circumstances […]
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It may not have the shine it once did, but Max (previously HBO Max) is still home to some of the best TV shows of the past 25 years, from The Sopranos and The Wire to Game of Thrones and The Leftovers. Whether you’re a longtime fan of the “it’s not TV” cable network or a Max newbie trying to figure out where to […]
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Eight Sleep has unveiled its most advanced sleep solution yet with the launch of Pod 5, an AI-powered system that transforms any bed into a personalized, health-optimizing environment. Building on the success of previous generations, Pod 5 marks a significant leap in sleep technology by integrating temperature regulation, automatic elevation, ambient soundscapes, and passive health […]
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The fully Bahamian made TV series, Goombay Kids, has recently launched its Season 4 internationally and is now available to over 150 million viewers. Seasons 1-4 can be viewed on Roku Worldwide, YouTube Kids, Happy Kids, AppleTV, Amazon Fire TV, Batterypop and Pavilion Plus. The series has now also just secured a streaming deal with […]
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