Opportunities in Travel-focused Social Media

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Want to know what people are saying about your hotel or restaurant on the Internet?

You should.

Travel-focused social media is becoming an important part of a hotel’s marketing mix. Monitoring what’s being said about your hotel in the social landscape is part of staying ahead of that curve.

An easy way to do this is to set up a free Google Alerts account for your hotel. Google will search news, blogs, video, and other sites for your hotel name, then email the results to you on a daily basis.

Another popular site for comments on hotels and destinations is TripAdvisor, where you can create a free RSS feed to keep you up-to-date on any comments made about your hotel or restaurant.

The economy is going to be tough for at least the next year or two, there’s no end in sight yet. Travel-focused social media offers free promotion of your hotel… use it!

If you need help getting the hang of the rapidly growing social media landscape, contact the marketing experts at BahamasB2B. We offer a number of marketing services that can help you monitor and take advantage of the opportunities in social media.

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