Here’s how marketers can lead in the AI era

From AI Overviews to agentic assistants, the way people discover and make decisions is fundamentally evolving. What does this mean for your brand and your bottom line? AI is supercharging Search, evolving it into a more conversational, contextual and intent-driven experience. This shift helps people solve problems, make decisions and take action more effectively than […]

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Digital creators are growing beyond social

It was abundantly clear at last month’s Cannes Lions festival that content creators are expanding beyond social media. They’re becoming a major part of the entire digital media industry. As creators diversify their revenue streams, brand deals are becoming less dominant. A recent report from influencer marketing platform Later projects that creator participation in brand deals will […]

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Can my niece design a better poster than your creative agency?

My four-year-old niece recently drew a picture of me. At best, I would describe it as average. It bore no direct resemblance to me (I was green and taller than a house), but you could at least tell that she had some sort of grasp of the basic principles of composition. A solid four out […]

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Creatives Still Need a Book (And Yes, It Needs To Be a Really Good Book)

A creative without a decent ‘book’ has no visible means of support [see my illustration]. When I started copywriting, there were two kinds of book. There was The Book, better known as the D&AD Annual. And your book, a collection of all the ads you’d made that were any good. Every young copywriter’s dream was to have some […]

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How Agencies Are Battling for AI Supremacy

In the AI race, holding companies and independent agencies are taking very different paths — and moving at different speeds. Indie agencies are highlighting their agility and nimbleness. Holdcos are showcasing their scale and large resources to invest in AI solutions, including partnerships with leading AI players such as OpenAI and Microsoft. Both sides are […]

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