10 Ways You’ll Be Activating AI In Your Next Campaign

The next wave of ad campaigns—whether they’re all about measurable performance, award-winning creative, or something in between—will have one thing in common: Artificial intelligence (AI) will play a key role. This is an exciting time as more marketers learn about AI, find trusted partners with experience in the field, and use the technology to experiment […]

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Digital Audio Is the Missing Piece to Your Video Campaigns

There you are, streaming some edge-of-your-seat reality TV just as a housewife is about to reveal something really juicy … and then the show cuts to commercial. The spell is broken, and you notice that you’re overdue for a bathroom break and maybe a snack. As you move about your home, you don’t see so […]

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Skip the Trends and Focus on the Fundamentals

If you want to transform your marketing in 2025, look past what’s in vogue. Start focusing on creating a foundational understanding of your customer that you can leverage to build real relationships, and translate that into a solid first-party data strategy powered by the right technology, data, and services. As Michael Jordan said, “Get the […]

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5 Must-Know Digital Ad Strategies

With the vast majority of marketers increasing AI investments and digital ads set to capture nearly three-quarters of total ad spend by 2025, competition for consumer attention is fiercer than ever. Creative fatigue, shrinking budgets, and evolving technology make it harder for brands to stand out—especially when consumers see thousands of ads daily. Celtra’s new […]

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The Future of Ad Frequency

Imagine you’re enjoying a relaxing evening at home, binge-watching your favorite streaming show, when an ad pops up for car insurance.  You realize you haven’t updated your insurance coverage since you bought a new car, and make a mental note to check it out. Before you know it, your show is interrupted again with the […]

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The Creative Optimization Survival Guide

Whether setting out on a safari through the jungle or backpacking through a remote forest, preparation is key. You should know the best routes to take and how to avoid potential dangers along the way. The same is true for marketers trying to reach consumers through an increasingly dense wilderness of digital channels. Successful advertising campaigns depend […]

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