The next wave of ad campaigns—whether they’re all about measurable performance, award-winning creative, or something in between—will have one thing in common: Artificial intelligence (AI) will play a key role.
This is an exciting time as more marketers learn about AI, find trusted partners with experience in the field, and use the technology to experiment with their campaigns.
AI offers the possibility of driving new forms of creative by enabling more in-depth insights, powering new audience segments, serving as a marketer’s assistant, and enhancing adtech, creative, and decision making.
It’s understandable that, according to Gartner’s 2024 “Use AI to Increase Digital Advertising Efficiency and Impact” report, 63% of leaders plan to roll out generative AI within two years.
With so much going on around AI, it’s important to remember it’s still a technology in its early stages. Many marketers are climbing up the learning curve.
As more brand teams and agencies adopt AI, they will quickly discover it’s not a silver bullet for every industry challenge, but it can be a powerful tool to help marketers bring their campaigns to life.
That’s why adtech leaders like Amazon Ads have made AI a central part of their existing services.
Understanding AI’s capabilities and where you can apply them now is crucial. This is when AI early adopters will gain the kind of competitive advantage that leaves other brands and agencies wishing they had acted sooner. Don’t let that happen to you.
Click here for 10 critical AI use cases and how you can apply the technology in your next campaign.
