Advertising In The Age Of Emotion

In the race to define the future of digital advertising, it’s easy to fixate on technological flash like machine learning, predictive modeling, and AI-powered everything. But what if the most important shift underway isn’t about the tech itself but what it enables us to understand: How content makes people feel? For years, contextual advertising has […]

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Are Your Digital Audiences Real?

Bots now play a larger role in global internet activity, outpacing real traffic in many online spaces. Thanks to AI tools, they’re also harder to detect. For marketers and digital media buyers, do you really know what you’re buying? Third-party audience segments feel increasingly risky when you can’t see into the data sources, behaviours or […]

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The Future Of Streaming

Ad loads on streaming services today are a fraction of what viewers once endured on linear television. While cable and broadcast typically pack in 12 to 16 minutes of commercials per hour, most streaming platforms hover between four and eight minutes per hour, according to a March report from the connected television company Wurl. That lighter experience […]

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