Digital marketing trends and strategies are continually evolving, and before you even know it, a new digital marketing trend will be on its way. If time travel were possible, every marketer would fast-forward to the new year for clues on what’s next in digital marketing. Since we still reside in the age of predictions, we […]
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By: Duke WellsBahamasB2B Founder & WebmasterFounder & Former President of the Advertising Photographers of America When I was first starting out as a professional photographer in 1972, I hustled for every job, every client, every scrap of attention. I didn’t have much—just a camera, a little Volkswagen, and a dream. Years later, when I moved […]
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A smarter approach to audience growth Marketers agree: Real-time relevance is essential. But many still fall back on demographic and behavioral data—missing the moment their audience is actually tuned in. In fact, more than half of marketers prioritize past behavior over present context, according to a new report from ADWEEK Branded and GumGum. “The Contextual […]
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Top advertisers have a secret weapon: They know that winning in today’s fragmented media world starts with smarter inventory choices. As audiences scatter across platforms, channels, and devices, the challenge isn’t just getting seen—it’s getting seen by the right people, in the right context, at the right time. The key? Partnering with media platforms that […]
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In the past year alone, the number of monthly podcast listeners has jumped by nearly 15 million, and this year ad spend is projected to surpass $2 billion, cementing the notion that the future of podcasting remains bright. But what’s keeping momentum going for so long? The creators: They are the beating heart of the expansive podcast […]
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Novice surfers are taught to catch waves only after they’ve broken. In advertising, however, waiting until then can cost you money, ROAS, and share of market. That’s why the time is now to understand the third wave of digital advertising. The first wave of digital advertising was search, which gathered strength after the dot-com bubble […]
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