Affiliate marketing has been around for decades, and the influencer as we know it was largely built on the back of the 2000s blogging era. However, it wasn’t until Instagram became the platform du jour for creators in the mid-2010s that a cottage industry of social-specific affiliate companies really took off, with the aim of […]
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By Duke Wells. Let’s get one thing straight: if you’re Gen Z and not using the internet to build income streams, you’re leaving money (and freedom) on the table. You don’t need 100K followers, a viral TikTok, or a business degree. You just need a domain name, a little creative hustle, and the courage to […]
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As the digital advertising landscape continues to evolve, advertisers must navigate increasingly nuanced consumer behaviors to build effective media strategies. Now a destination for marketers seeking to achieve a range of marketing objectives, from awareness and consideration to conversion and lead generation, YouTube has evolved significantly over the years. We sat down with Darren D’Altorio, […]
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The bull case for OpenAI to build an ads business just got a lot more real. The company is developing a sleek AI companion device, born out of its acquisition of former Apple designer Jony Ive’s design firm, with plans to ship 100 million units, according to The Wall Street Journal. If it takes off, OpenAI […]
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For brands, the experience of bringing new products to market, or introducing existing products to new audiences, can feel a lot like a mission control countdown. After all, a new product launch is a carefully thought-out and tested process—from conducting customer and market research to brand positioning, messaging development, and much more—in hopes of ensuring a […]
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I had a happy childhood. Loving parents. Safety. Stability. But to really understand me and my voice, there’s one part of my story that is inextricably linked to how I experience the world: My dad is blind. This one life experience shapes how I myself experience the world and how I show up in this industry. […]
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