To run a successful media campaign, it’s important to first answer a few key questions:
- Who is your audience?
- When and where do you want to connect with them?
- What do you want to communicate?
If your creative is not optimized to address these questions, then overall campaign performance will suffer.
The importance of creative in marketing, and especially in the retail media industry, is often overlooked.
Just as strong creative can have a positive impact on campaign results, the opposite can be said about the lack of testing, optimization and measurement.
Here are five strategic tips to maximize your retail media campaign results.
Check out the full list at AdWeek.com, Sponsored by Albertson’s Media Collective
