The advertising world brought its energy to Miami this week for the third annual Possible conference, with many wondering: Is this becoming the U.S. version of Cannes Lions?
Conversations centered on Google, tariffs, upfronts, AI and measurement — on panels and in side conversations alike.
Big names like Martha Stewart and Katie Couric and ad tech celebrities like Linda Yaccarino, Michael Kassan and Gary Vaynerchuk (aka Gary Vee) took the stage, offering their takes on where the industry is headed.
Here are the standout quotes from six marketing leaders shaping that future.
