This is a list of the most important trends in advertising right now.
Specifically, we’re going to cover how AI, social media and consumer behavior are impacting how advertising dollars are spent. And how creatives are made.
With that, here are the top advertising trends to know.
1. AI takes a prominent role in advertising
Artificial intelligence and machine learning are sparking a revolution in the advertising space.
Searches for “AI advertising” have grown by 557% over the past two years.
Semrush reported that AI technology is most widely prioritized in marketing and sales departments compared to other company departments.
The Interactive Advertising Bureau estimated that 80% of digital media marketers will be using AI in some way in the near future.
In marketing and advertising, AI is making a real impact in terms of data analysis and efficiency.
One stat shows that every week “marketers waste 5 hours and 36 minutes trying to improve their data processes (and fail)”.
Advertisers are using AI tools to improve the way they test and optimize impressions, click-through rates, bid levels, and targeting.
(Essentially automated programmatic advertising.)
Rather than humans spending days or weeks doing this work, AI tools can see patterns in the data and predict what will perform best, all in seconds.
