Novice surfers are taught to catch waves only after they’ve broken. In advertising, however, waiting until then can cost you money, ROAS, and share of market. That’s why the time is now to understand the third wave of digital advertising. The first wave of digital advertising was search, which gathered strength after the dot-com bubble […]
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Loyalty programs hold the promise of turning transactions into meaningful connections that lead to enduring loyalty over time. By and large, loyalty programs should be a win-win, adding value to the customer-brand relationship. But despite its high potential, the reality of creating unique experiences that stir excitement and spark affinity through sustained mutual participation can be […]
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As podcast ad spend continues to surge, music is quietly being sidelined in the audio strategy conversation. But marketers ignoring music aren’t just overlooking a channel—they’re missing culture’s frontline. Music is still where new ideas, movements, and culture begins. From emerging scenes and entirely new sounds to underground remixes and genre-defying mashups, it remains the […]
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The e-commerce system as marketers know it needs an upgrade, and the proof is in the numbers. While people prefer the convenience of online shopping, conversion rates online (2.5–3%) lag behind brick-and-mortar rates (20–40%) drastically. A typical add-to-cart rate is approximately 6.5% while the average abandoned cart rate is between 50%–70%. Why do so few online shoppers complete their […]
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Successful brands today are realizing the power of the stories they tell. There is value to campaigns and creatives that celebrate and reflect the real world around us. And brands can make an impact and lead with purpose by authentically standing up for social issues and highlighting diversity, equity and inclusion in their advertising. According […]
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The next wave of ad campaigns—whether they’re all about measurable performance, award-winning creative, or something in between—will have one thing in common: Artificial intelligence (AI) will play a key role. This is an exciting time as more marketers learn about AI, find trusted partners with experience in the field, and use the technology to experiment […]
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