Remember when Elon Musk explicitly told advertisers that he didn’t care if they left X? Don’t worry if you’re struggling to recall the incident in late 2023. That was so many news cycles ago, and it seems rather quaint compared to recent social media headlines, like the ticking clock on Gen Z’s favorite platform. The fact is […]
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At the 2025 Predictions event run by The Drum in February, Tony Walford was asked what he thought the year would bring for the agency landscape. His response was two things: further consolidation and this will be the “year of the indie”. Whilst we will see various agencies come together (not just Omnicom/IPG, but think Bauer/Channel […]
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Generative AI is transforming marketing and advertising. With generative AI, advertisers can unlock productivity, unleash creativity, and uncover insights—ultimately up-leveling performance. You can iterate on complex creative campaigns, discover audience insights to increase engagement, and manage day-to-day work and repetitive tasks more effectively. The true power of AI comes from its ability to serve as […]
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The way people like to be entertained has changed. Their viewing habits are increasingly migrating online, with digital consumption growing by over 30% globally in 2021. In a streaming world, people can select from seemingly endless amounts of content on an ever-growing number of platforms. The explosion of choice is driven by creators, who have found […]
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Many brands struggle with measurement—a challenge that brings with it very real costs. According to BCG, inaccurate measurement results in a 65% higher cost of acquisition. On the flip-side, brands with measurement maturity see a sales lift of as much as 60% and a 10-fold increase in return on ad spend (ROAS). Far from a […]
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Mastering social media can feel like navigating uncharted waters. With ever-changing algorithms, growing audience expectations, and the pressure to prove ROI, many companies struggle to turn social media into a strategic asset. But the journey to social media mastery doesn’t have to be overwhelming. Our new guide “The Road to Social Media Mastery,” created with […]
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