Consumers distrust influencer marketing more than advertising, according to a report from the National Advertising Division (NAD) of BBB National Programs. NAD’s report is based on a survey of 3,700 consumers aged 18 to 65 conducted with The Benchmark Company. NAD commissioned the report after seeing an uptick in cases where influencers don’t properly disclose […]
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Top advertisers have a secret weapon: They know that winning in today’s fragmented media world starts with smarter inventory choices. As audiences scatter across platforms, channels, and devices, the challenge isn’t just getting seen—it’s getting seen by the right people, in the right context, at the right time. The key? Partnering with media platforms that […]
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Transparency is one of the ad industry’s favorite pet topics. Today’s marketers spend sleepless nights puzzling over how much of their budget is lost along the mazelike programmatic supply chain, if they can trust CTV middlemen, or whether supposedly epoch-defining AI tools are in fact Mechanical Turks. The disinfectant of sunlight, in theory, provides a means of […]
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Artificial intelligence seems to be the biggest topic on everyone’s mind. What once was considered a distant sign of the future, AI is now a staple in so many facets of our lives. From spellcheck to supply chain, AI is transforming the way people communicate, collaborate, and consume—and there’s no greater example than how it’s […]
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Novice surfers are taught to catch waves only after they’ve broken. In advertising, however, waiting until then can cost you money, ROAS, and share of market. That’s why the time is now to understand the third wave of digital advertising. The first wave of digital advertising was search, which gathered strength after the dot-com bubble […]
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Loyalty programs hold the promise of turning transactions into meaningful connections that lead to enduring loyalty over time. By and large, loyalty programs should be a win-win, adding value to the customer-brand relationship. But despite its high potential, the reality of creating unique experiences that stir excitement and spark affinity through sustained mutual participation can be […]
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