In the AI race, holding companies and independent agencies are taking very different paths — and moving at different speeds. Indie agencies are highlighting their agility and nimbleness. Holdcos are showcasing their scale and large resources to invest in AI solutions, including partnerships with leading AI players such as OpenAI and Microsoft. Both sides are […]
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As the digital advertising landscape continues to evolve, advertisers must navigate increasingly nuanced consumer behaviors to build effective media strategies. Now a destination for marketers seeking to achieve a range of marketing objectives, from awareness and consideration to conversion and lead generation, YouTube has evolved significantly over the years. We sat down with Darren D’Altorio, […]
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The bull case for OpenAI to build an ads business just got a lot more real. The company is developing a sleek AI companion device, born out of its acquisition of former Apple designer Jony Ive’s design firm, with plans to ship 100 million units, according to The Wall Street Journal. If it takes off, OpenAI […]
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For brands, the experience of bringing new products to market, or introducing existing products to new audiences, can feel a lot like a mission control countdown. After all, a new product launch is a carefully thought-out and tested process—from conducting customer and market research to brand positioning, messaging development, and much more—in hopes of ensuring a […]
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Snapchat marketing is a direct line for brands to engage and build trust with younger audiences. The network has over 900 million monthly active users as of 2025, and continues to grow in popularity, with Gen Z and younger millennials using Snapchat daily to connect with friends, family and creators. This presents an opportunity for […]
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In today’s fast-paced digital marketing world, knowing what works — and what doesn’t — is more important than ever. Kantar worked with Meta to conduct a comprehensive global research study on the state of play for measurement practices among large advertisers, with a deeper focus on Marketing Mix Modeling (MMM) adoption dynamics and its role […]
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