In the race to define the future of digital advertising, it’s easy to fixate on technological flash like machine learning, predictive modeling, and AI-powered everything. But what if the most important shift underway isn’t about the tech itself but what it enables us to understand: How content makes people feel? For years, contextual advertising has […]
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Ad loads on streaming services today are a fraction of what viewers once endured on linear television. While cable and broadcast typically pack in 12 to 16 minutes of commercials per hour, most streaming platforms hover between four and eight minutes per hour, according to a March report from the connected television company Wurl. That lighter experience […]
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From AI Overviews to agentic assistants, the way people discover and make decisions is fundamentally evolving. What does this mean for your brand and your bottom line? AI is supercharging Search, evolving it into a more conversational, contextual and intent-driven experience. This shift helps people solve problems, make decisions and take action more effectively than […]
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In the AI race, holding companies and independent agencies are taking very different paths — and moving at different speeds. Indie agencies are highlighting their agility and nimbleness. Holdcos are showcasing their scale and large resources to invest in AI solutions, including partnerships with leading AI players such as OpenAI and Microsoft. Both sides are […]
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As the digital advertising landscape continues to evolve, advertisers must navigate increasingly nuanced consumer behaviors to build effective media strategies. Now a destination for marketers seeking to achieve a range of marketing objectives, from awareness and consideration to conversion and lead generation, YouTube has evolved significantly over the years. We sat down with Darren D’Altorio, […]
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The bull case for OpenAI to build an ads business just got a lot more real. The company is developing a sleek AI companion device, born out of its acquisition of former Apple designer Jony Ive’s design firm, with plans to ship 100 million units, according to The Wall Street Journal. If it takes off, OpenAI […]
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