As consumer attention continues to fragment across devices and channels, advertisers are broadening their media mix to cut through the noise and stay relevant. While a multichannel strategy is now the norm, true success requires an omnichannel approach — one that unifies audience, creative and media throughout the campaign lifecycle. The biggest difference between an […]
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An Opinion Piece by Gerry Farrell There is no such thing as a born leader. Creative directors are expected to lead, but they are usually not trained for it. People have funny ideas about what it means to be a creative leader. Some folk think it’s a licence to boss everyone about. Others think it […]
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Consumers spend over 5.5 hours daily on their phones. Mobile is the key which unlocks customer engagement and loyalty. At the same time, today’s consumers are hard-wired to expect unified, personalized customer experiences across every channel. But, too often, brands still fall short when it comes to delivering on that expectation. And that’s costing them […]
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Whether you are looking to reach a highly targeted audience or communicate to mass users, Bahamas B2B can meet your advertising objectives.
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Quite often we hear business owners and managers lamenting the fact that their advertising isn’t really working for them. Whether they are advertising in the local newspapers, on local websites or using Facebook or Google AdSense ads, many of them end up feeling that advertising is an uneccessary expense. If done correctly, advertising can be […]
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The Detailed Rate Card: (PER MONTH) Inside Pages Location Size (pixels) Cost Home Page – Header Banner 728×90 US$ 250 Other Pages – Header Banner 728×90 US$ 150 Home Page – Sidebar Box Ads 330×330* US$ 50 Other Pages – Sidebar Box Ads 330×330 US$ 50 Bahamas Newsletter – Banner Ad 468×60 US$ 45 Bahamas […]
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