There you are, streaming some edge-of-your-seat reality TV just as a housewife is about to reveal something really juicy … and then the show cuts to commercial. The spell is broken, and you notice that you’re overdue for a bathroom break and maybe a snack. As you move about your home, you don’t see so […]
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Whether setting out on a safari through the jungle or backpacking through a remote forest, preparation is key. You should know the best routes to take and how to avoid potential dangers along the way. The same is true for marketers trying to reach consumers through an increasingly dense wilderness of digital channels. Successful advertising campaigns depend […]
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It’s been a challenging and exciting year for performance marketers. Despite shifting privacy and macroeconomic headwinds, performance advertisers have an immense opportunity. Meta is already seeing brands evolve and rebuild their attribution models to fully embrace the third era of ads where privacy and performance can coexist. Third-party cookies—long the mainstay of performance advertising—are becoming […]
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