The primary objective of any fashion or beauty brand is to make an emotional connection to motivate consumers to make a purchase – whether they are selling the latest anti-aging serum or a simple pair of socks. Brands who have successfully developed a solid branding strategy are more likely to establish a solid foundation for growth, and have a higher likelihood of attracting both new and returning customers. In fact, data from a study from marketing agency Red C found that 82 percent of online shoppers prefer to purchase from brands with which they are already familiar.
As fashion brands across the globe continue to vie for consumers’ attention – and their wallets, analysts from BusinessFinancing.co.uk delved into Google search data to identify the most popular consumer brands worldwide.
