There you are, streaming some edge-of-your-seat reality TV just as a housewife is about to reveal something really juicy … and then the show cuts to commercial. The spell is broken, and you notice that you’re overdue for a bathroom break and maybe a snack. As you move about your home, you don’t see so […]
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If you want to transform your marketing in 2025, look past what’s in vogue. Start focusing on creating a foundational understanding of your customer that you can leverage to build real relationships, and translate that into a solid first-party data strategy powered by the right technology, data, and services. As Michael Jordan said, “Get the […]
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The mere act of being curious—daring to ask questions, actively listening, wondering why—is an important mental workout that helps marketers adapt more quickly to new challenges and overcome roadblocks. And the most successful marketers turn curiosity into a superpower, helping identify the insights, audiences and opportunities that others might dismiss. What can you do to […]
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At the 2025 Predictions event run by The Drum in February, Tony Walford was asked what he thought the year would bring for the agency landscape. His response was two things: further consolidation and this will be the “year of the indie”. Whilst we will see various agencies come together (not just Omnicom/IPG, but think Bauer/Channel […]
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Generative AI is transforming marketing and advertising. With generative AI, advertisers can unlock productivity, unleash creativity, and uncover insights—ultimately up-leveling performance. You can iterate on complex creative campaigns, discover audience insights to increase engagement, and manage day-to-day work and repetitive tasks more effectively. The true power of AI comes from its ability to serve as […]
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The concept of a brand book as the “definitive guide” to a brand’s identity is outdated. Cultural, societal, economic, and technological shifts are happening at Mach 10, and consumer behaviors are evolving just as quickly. Brands can no longer rely on a static, one-dimensional narrative. Over time, brand interactions have evolved—from simple corporate identities to dynamic […]
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