The way people like to be entertained has changed. Their viewing habits are increasingly migrating online, with digital consumption growing by over 30% globally in 2021. In a streaming world, people can select from seemingly endless amounts of content on an ever-growing number of platforms. The explosion of choice is driven by creators, who have found […]
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Many brands struggle with measurement—a challenge that brings with it very real costs. According to BCG, inaccurate measurement results in a 65% higher cost of acquisition. On the flip-side, brands with measurement maturity see a sales lift of as much as 60% and a 10-fold increase in return on ad spend (ROAS). Far from a […]
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Mastering social media can feel like navigating uncharted waters. With ever-changing algorithms, growing audience expectations, and the pressure to prove ROI, many companies struggle to turn social media into a strategic asset. But the journey to social media mastery doesn’t have to be overwhelming. Our new guide “The Road to Social Media Mastery,” created with […]
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The advertising world brought its energy to Miami this week for the third annual Possible conference, with many wondering: Is this becoming the U.S. version of Cannes Lions? Conversations centered on Google, tariffs, upfronts, AI and measurement — on panels and in side conversations alike. Big names like Martha Stewart and Katie Couric and ad […]
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In a world where attention and engagement are scarce, experiences are the new currency. Why? Because people don’t love seeing or watching ads. In fact, nearly a third of adults use ad blockers at least sometimes, according to eMarketer. People do love experiences, though. That is a key reason 51% of marketers plan to increase their spend […]
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As marketers look forward to 2025, they face a world of vast economic uncertainty. The only thing they can be sure of is that leadership will continue challenging them to justify the value and ROI of every marketing dollar. To survive and thrive in 2025—and to protect their budgets—marketing leaders need to demonstrate that their […]
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