OpenAI’s Bold Vision for ChatGPT: Ads

The bull case for OpenAI to build an ads business just got a lot more real.  The company is developing a sleek AI companion device, born out of its acquisition of former Apple designer Jony Ive’s design firm, with plans to ship 100 million units, according to The Wall Street Journal. If it takes off, OpenAI […]

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Proven Strategies For Successful Product Launches

For brands, the experience of bringing new products to market, or introducing existing products to new audiences, can feel a lot like a mission control countdown. After all, a new product launch is a carefully thought-out and tested process—from conducting customer and market research to brand positioning, messaging development, and much more—in hopes of ensuring a […]

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The Truth About Domain Names No One Talks About

By Duke Wells. At first, I thought it didn’t matter. I figured I could just throw up a website. Any old name. Something cheap. Something “available.” .com? Taken. .net? Confusing. .biz? Please. So I settled for something forgettable. Generic. Clunky. Vague. And then I watched it happen. People would ask for my site again and […]

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Great Marketing Is Felt Before It’s Seen

I had a happy childhood. Loving parents. Safety. Stability. But to really understand me and my voice, there’s one part of my story that is inextricably linked to how I experience the world: My dad is blind. This one life experience shapes how I myself experience the world and how I show up in this industry. […]

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15 Ways To Leverage LLMs In Your Marketing Strategy

As artificial intelligence continues to disrupt established and emerging business industries, more and more organizations are looking to adopt large language models. With LLMs being adept at processing vast amounts of data, analyzing consumer behavior and producing all types of content, integrating them into a marketing strategy can enable a business to significantly enhance its […]

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How To Use Snapchat For Business In 2025

Snapchat marketing is a direct line for brands to engage and build trust with younger audiences. The network has over 900 million monthly active users as of 2025, and continues to grow in popularity, with Gen Z and younger millennials using Snapchat daily to connect with friends, family and creators. This presents an opportunity for […]

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