As the digital advertising landscape continues to evolve, advertisers must navigate increasingly nuanced consumer behaviors to build effective media strategies.
Now a destination for marketers seeking to achieve a range of marketing objectives, from awareness and consideration to conversion and lead generation, YouTube has evolved significantly over the years.
We sat down with Darren D’Altorio, SVP of paid media at WPromote, to discuss what’s changed with YouTube and how best to capitalize on the opportunity it represents today for brands.
