In today’s digital arena, where consumers are constantly swamped with advertising messages, brands are on the hunt for fresh and innovative ways to break through the clutter and connect with their target audience. One strategy that has gained significant momentum in recent years is influencer marketing. By leveraging the popularity and influence of individuals on […]
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How to Make Shoppable TV Work Last year, Peacock gave viewers of the Bravo reality show “Below Deck” a reason to pay attention when the commercials came on-screen. For the first time, the streaming service launched an in-show shopping feature, where, during the ad breaks, a QR code would appear on-screen, taking those who scanned […]
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Digital marketing trends and strategies are continually evolving, and before you even know it, a new digital marketing trend will be on its way. If time travel were possible, every marketer would fast-forward to the new year for clues on what’s next in digital marketing. Since we still reside in the age of predictions, we […]
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By: Duke WellsBahamasB2B Founder & WebmasterFounder & Former President of the Advertising Photographers of America When I was first starting out as a professional photographer in 1972, I hustled for every job, every client, every scrap of attention. I didn’t have much—just a camera, a little Volkswagen, and a dream. Years later, when I moved […]
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A smarter approach to audience growth Marketers agree: Real-time relevance is essential. But many still fall back on demographic and behavioral data—missing the moment their audience is actually tuned in. In fact, more than half of marketers prioritize past behavior over present context, according to a new report from ADWEEK Branded and GumGum. “The Contextual […]
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Top advertisers have a secret weapon: They know that winning in today’s fragmented media world starts with smarter inventory choices. As audiences scatter across platforms, channels, and devices, the challenge isn’t just getting seen—it’s getting seen by the right people, in the right context, at the right time. The key? Partnering with media platforms that […]
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