For brands, the experience of bringing new products to market, or introducing existing products to new audiences, can feel a lot like a mission control countdown. After all, a new product launch is a carefully thought-out and tested process—from conducting customer and market research to brand positioning, messaging development, and much more—in hopes of ensuring a […]
Read More
I had a happy childhood. Loving parents. Safety. Stability. But to really understand me and my voice, there’s one part of my story that is inextricably linked to how I experience the world: My dad is blind. This one life experience shapes how I myself experience the world and how I show up in this industry. […]
Read More
As artificial intelligence continues to disrupt established and emerging business industries, more and more organizations are looking to adopt large language models. With LLMs being adept at processing vast amounts of data, analyzing consumer behavior and producing all types of content, integrating them into a marketing strategy can enable a business to significantly enhance its […]
Read More
Snapchat marketing is a direct line for brands to engage and build trust with younger audiences. The network has over 900 million monthly active users as of 2025, and continues to grow in popularity, with Gen Z and younger millennials using Snapchat daily to connect with friends, family and creators. This presents an opportunity for […]
Read More
By Duke Wells, Photographer & Entrepreneur. If I were 25 again, standing at the edge of 2025 with a camera in one hand and a blank business plan in the other, I’d do a few things differently. And a few things exactly the same. I’ve made money, lost money, bootstrapped several successful businesses from scratch, […]
Read More
In today’s fast-paced digital marketing world, knowing what works — and what doesn’t — is more important than ever. Kantar worked with Meta to conduct a comprehensive global research study on the state of play for measurement practices among large advertisers, with a deeper focus on Marketing Mix Modeling (MMM) adoption dynamics and its role […]
Read More