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Strategies for Marketing & Business Growth

You’re likely using several different marketing strategies while running your business. But, as your business sees success and an increase in revenue, it’s probably time to grow. And to do that, you’ll need to change how you’re marketing your business. From email marketing and developing key partnerships to creating a local presence, here are 13 […]

The Key to Maximizing Your Ad Impact

Creative is the driving force behind effective media campaigns, yet many advertisers struggle to integrate creative workflows with media activation. With AI-powered tools making it easier than ever to scale creative production, brands must rethink how they manage, optimize, and personalize their creative assets to stay competitive. The new “Adobe Advertising Creative Report” explores how advertisers can […]

Marketing Tips for Dealing with the Income Gap

As economic uncertainty grows, job losses mount and recession fears multiply, the separation between high-income and low-income consumers is stark. That wealth gap is creating a divide between consumer segments, as the affluent continue to spend and lower-income shoppers spend less as they budget paycheck to paycheck. The disparity has grown since the pandemic, when credit card debt […]

The Rise and Risks of Synthetic Data

Artificial intelligence is transforming every industry at an unprecedented rate and market research is no exception. From predictive analytics to synthetic data modeling, AI promises increased efficiency, reduced costs and deeper insights. However, as the adoption of AI-driven research accelerates, a critical question arises – are we sacrificing human intuition and strategic expertise in the […]

15 Ways to Improve Your Business Branding

One of the essentials a business needs to find success is a notable brand. Branding is everything for a business and it covers everything from the website to the social media sites set up. It’s your identity, your values and what you are about and it sets you apart from the competition. Whether you’re a smaller […]

The New Era of Intelligent Advertising Is Here

2025 is shaping up to be the year of “performance,” but as technology advances, so does advertisers’ understanding of what that word really means. What used to be a simple equation of clicks and conversions has evolved into a much more reﬁned approach that aligns speciﬁc KPIs unique to each advertiser. With 42% of advertisers […]