For years, influencer marketing revolved around likes, reach, and engagement. But in today’s high-pressure, ROI-driven climate, those metrics no longer cut it. Marketers are being held accountable, and that means performance is the new benchmark. Why the traditional influencer model is breaking When influencer marketing took off, it promised something different: Authenticity, connection, and built-in […]
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AI is now a core part of modern marketing, unlocking new levels of speed, scale and personalization. But you need the right AI marketing tools to turn AI’s potential into real impact—boosting creativity, productivity and focus. Still, many businesses are just getting started. In fact, 98% of leaders say companies need a better grasp of AI’s potential. That […]
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By Duke Wells In the age of instantaneous selfies and perfectly curated social media grids, it might seem counterintuitive to look backward for lessons in branding. But analog photography — with its tactile process, chemical imperfections, and delayed gratification —offers profound insights for how brands can craft, maintain, and evolve their image in a hyper-digital […]
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Microsoft’s Satya Nadella was the highest-paid media CEO in 2024. Public documents show Nadella’s total compensation—including salary, bonuses, equity awards, and other compensation—amounted to $79.1 million for 2024. The figure is nearly five times more than what the median CEO who runs a company listed in the S&P 500 received during the same period, according […]
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This is a list of the most important trends in advertising right now. Specifically, we’re going to cover how AI, social media and consumer behavior are impacting how advertising dollars are spent. And how creatives are made. With that, here are the top advertising trends to know. 1. AI takes a prominent role in advertising […]
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Instagram is an indispensable platform for any business interested in social media marketing — and in today’s digital-centric world that should be every business. But the way brands operate on Instagram is very different from the way individuals do, which is why there are Instagram business accounts. This guide covers the ins and outs of Instagram business […]
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