Whether setting out on a safari through the jungle or backpacking through a remote forest, preparation is key. You should know the best routes to take and how to avoid potential dangers along the way.
The same is true for marketers trying to reach consumers through an increasingly dense wilderness of digital channels.
Successful advertising campaigns depend on creating relevant and personalized content that will resonate across websites, email, social media, and more. Mapping it all out can be incredibly complex, and the journey to get from idea to completed campaign can be both time-consuming and expensive.
Generative AI offers a new way to plot the shortest path to connect brands with their target audiences. According to a recent survey from the Marketing AI Institute, early gen AI adopters say tasks that used to take 90 minutes now take just 30. That’s a threefold increase in productivity.
This means marketers are gaining back a lot of additional time for creative optimization—the process by which they test and refine the ads they produce to improve reach and conversions. Mastering gen AI will also allow brands to make better use of their budgets, scale campaigns with ease, drive higher engagement, and, ultimately, boost ROI.
The Marketing AI Institute study also highlights that there’s plenty of room for adoption to grow: Just over 30% of industry professionals say they’re using gen AI at work today. While this may still be new territory for some marketing teams, there’s no need to fear.
Marketers who embrace AI-driven experimentation will not only survive but thrive, gaining better insights and stronger connections with consumers. Consider what follows as the ultimate map to get you there.
