Respect for Your Elders

Did you know that the age of your website may affects your rankings in the search engines? At least on Google. Most small business owners are aware that high rankings on the major search engines are influenced by the number (and quality) of web pages that link to your site. Links from popular and highly […]

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User Generated Travel Reviews Improve Hotel Customer Service

While some Bahamian hoteliers lament the downturn in business for the summer months, other Bahamas hotels are using the slow period to increase their web presence and improve customer service by using customer generated travel reviews like they have on Bahamas-Travel.info. Providing a consistent level of quality customer service is always a challenge, especially in […]

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Monthly Discussion Topic: Taxation for Growth

The Nassau Institute is holding their monthly discussion group at 6:30pm on Tuesday, April 29, 2008, at their offices on Bay Street (corner of Deveaux Street). This months presentation is “Taxation for Growth” by Jorge Borlandelli. Mr. Borlandelli graduated in business administration with major in economics and finance from Universidad Católica del Uruguay. He obtained […]

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Building Customer Relationships

Publish An Opt-In Electronic Newsletter Another way that you can using the Web for small business publicity and promotion is to publish an opt-in e-newsletter. Electronic newsletters are an excellent way to nurture customer relationships and keep in touch with key audiences. E-newsletters allow you to deliver newsworthy and useful information to recipients who opt […]

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Create a Company Web Site

The most visible component of a web presence is, of course, a web site. Every business should have a web site that, at a minimum, acts as an online brochure for the company. When designing your company web site, try to remember that the number one reason people visit Web sites is for information. You […]

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Using The Web for Small Business Publicity and Promotion

The Internet and the World Wide Web can be one of the most powerful tools in building your business. The Web offers a growing number of opportunities for reaching both mass and targeted audiences with business information. Yet, the web is still probably one of the most underutilized resources available to the small business person. […]

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