A BAHAMIAN in Toronto, Canada, has seen her customer base triple since well-known food critic Keith Lee raved about her restaurant, Old Nassau, on TikTok.
Kaylandra Edgecombe said she didn’t sleep for four days while waiting for Mr Lee to post his video reviewing and rating her restaurant’s food.
Mr Lee has 16m TikTok followers. The New York Times reported last year that his reviews could “revive a small business with his legions of fans”. Negative reviews have the opposite effect.
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