Try to imagine the helicopter attack in “Apocalypse Now” without “Ride of the Valkyries” playing in the background.
It’s almost impossible.
That speaks volumes about the importance of music in visual storytelling.
While soundtracks are – by definition – background music, video creators working on commercial projects must keep music choices top of mind.
The right song or score creates an emotional connection with audiences, whether they’re watching their favorite series or a pre-roll ad.
When done well, music and visual choices become inseparable.
Microsoft arguably perfected the practice, paying $3 million to pair The Rolling Stones’ “Start Me Up” with its Windows 95 launch.
So which tracks are creating those magic moments for video creators and marketers today?
To find out, we broke down three of the leading trends from Musicbed’s Music in Film Trend Report 2025.
Read more at MarketingDive.com (Sponsored by Musicbed)
