Bots now play a larger role in global internet activity, outpacing real traffic in many online spaces. Thanks to AI tools, they’re also harder to detect. For marketers and digital media buyers, do you really know what you’re buying?
Third-party audience segments feel increasingly risky when you can’t see into the data sources, behaviours or attitudes behind the scenes. It’s even more challenging when consumer preferences and behaviours are shifting rapidly, making it tougher to know if you’re reaching the right people.
The solution: You need to validate your digital audiences.
