Ad loads on streaming services today are a fraction of what viewers once endured on linear television. While cable and broadcast typically pack in 12 to 16 minutes of commercials per hour, most streaming platforms hover between four and eight minutes per hour, according to a March report from the connected television company Wurl. That lighter experience […]
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It was abundantly clear at last month’s Cannes Lions festival that content creators are expanding beyond social media. They’re becoming a major part of the entire digital media industry. As creators diversify their revenue streams, brand deals are becoming less dominant. A recent report from influencer marketing platform Later projects that creator participation in brand deals will […]
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My four-year-old niece recently drew a picture of me. At best, I would describe it as average. It bore no direct resemblance to me (I was green and taller than a house), but you could at least tell that she had some sort of grasp of the basic principles of composition. A solid four out […]
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A creative without a decent ‘book’ has no visible means of support [see my illustration]. When I started copywriting, there were two kinds of book. There was The Book, better known as the D&AD Annual. And your book, a collection of all the ads you’d made that were any good. Every young copywriter’s dream was to have some […]
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If AI voices ruin audio ads, it won’t be because of the tech. It will be because of us. AI voice replicas are not inherently unethical, deceptive, or creatively bereft. They’re just tools to get a job done. Like microphones, digital audio workstations, or creative briefs. What matters is how they’re used and why. Are they […]
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A smarter approach to audience growth Marketers agree: Real-time relevance is essential. But many still fall back on demographic and behavioral data—missing the moment their audience is actually tuned in. In fact, more than half of marketers prioritize past behavior over present context, according to a new report from ADWEEK Branded and GumGum. “The Contextual […]
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