The Creative Optimization Survival Guide

Whether setting out on a safari through the jungle or backpacking through a remote forest, preparation is key. You should know the best routes to take and how to avoid potential dangers along the way. The same is true for marketers trying to reach consumers through an increasingly dense wilderness of digital channels. Successful advertising campaigns depend […]

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5 Ways to Optimize Performance for a Brighter Future

It’s been a challenging and exciting year for performance marketers. Despite shifting privacy and macroeconomic headwinds, performance advertisers have an immense opportunity. Meta is already seeing brands evolve and rebuild their attribution models to fully embrace the third era of ads where privacy and performance can coexist. Third-party cookies—long the mainstay of performance advertising—are becoming […]

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