In the past year alone, the number of monthly podcast listeners has jumped by nearly 15 million, and this year ad spend is projected to surpass $2 billion, cementing the notion that the future of podcasting remains bright.
But what’s keeping momentum going for so long?
The creators: They are the beating heart of the expansive podcast ecosystem, driving improvements around content, the listener experience and ad effectiveness.
This belief is what inspired the SiriusXM Media 2024 podcast trends report, “Creators at the Core.”
The report covers five key areas where creators drive the most meaningful change in podcasting and what it means for brands. Here’s an overview.
