15 Ways To Leverage LLMs In Your Marketing Strategy

As artificial intelligence continues to disrupt established and emerging business industries, more and more organizations are looking to adopt large language models. With LLMs being adept at processing vast amounts of data, analyzing consumer behavior and producing all types of content, integrating them into a marketing strategy can enable a business to significantly enhance its […]

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How To Use Snapchat For Business In 2025

Snapchat marketing is a direct line for brands to engage and build trust with younger audiences. The network has over 900 million monthly active users as of 2025, and continues to grow in popularity, with Gen Z and younger millennials using Snapchat daily to connect with friends, family and creators. This presents an opportunity for […]

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What I’d Do If I Were 25 and Starting a Business in 2025

By Duke Wells, Photographer & Entrepreneur. If I were 25 again, standing at the edge of 2025 with a camera in one hand and a blank business plan in the other, I’d do a few things differently. And a few things exactly the same. I’ve made money, lost money, bootstrapped several successful businesses from scratch, […]

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The Science Behind Smarter Marketing

In today’s fast-paced digital marketing world, knowing what works — and what doesn’t — is more important than ever. Kantar worked with Meta to conduct a comprehensive global research study on the state of play for measurement practices among large advertisers, with a deeper focus on Marketing Mix Modeling (MMM) adoption dynamics and its role […]

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The Influencer Marketing Bubble Has Burst 

For years, influencer marketing revolved around likes, reach, and engagement. But in today’s high-pressure, ROI-driven climate, those metrics no longer cut it. Marketers are being held accountable, and that means performance is the new benchmark.   Why the traditional influencer model is breaking   When influencer marketing took off, it promised something different: Authenticity, connection, and built-in […]

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25 AI Marketing Tools Your Team Should Be Using

AI is now a core part of modern marketing, unlocking new levels of speed, scale and personalization. But you need the right AI marketing tools to turn AI’s potential into real impact—boosting creativity, productivity and focus. Still, many businesses are just getting started. In fact, 98% of leaders say companies need a better grasp of AI’s potential. That […]

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