Digital marketing trends and strategies are continually evolving, and before you even know it, a new digital marketing trend will be on its way. If time travel were possible, every marketer would fast-forward to the new year for clues on what’s next in digital marketing. Since we still reside in the age of predictions, we […]
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Social media marketing was once an exciting new way for companies to market their products and services. Businesses set up social media account profiles, gathered followers and began posting regularly. Before social media platforms were oversaturated with brands, it was relatively easy for a company to stand out. Today, however, with seemingly every business on […]
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By: Duke WellsBahamasB2B Founder & WebmasterFounder & Former President of the Advertising Photographers of America When I was first starting out as a professional photographer in 1972, I hustled for every job, every client, every scrap of attention. I didn’t have much—just a camera, a little Volkswagen, and a dream. Years later, when I moved […]
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A smarter approach to audience growth Marketers agree: Real-time relevance is essential. But many still fall back on demographic and behavioral data—missing the moment their audience is actually tuned in. In fact, more than half of marketers prioritize past behavior over present context, according to a new report from ADWEEK Branded and GumGum. “The Contextual […]
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Top advertisers have a secret weapon: They know that winning in today’s fragmented media world starts with smarter inventory choices. As audiences scatter across platforms, channels, and devices, the challenge isn’t just getting seen—it’s getting seen by the right people, in the right context, at the right time. The key? Partnering with media platforms that […]
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Marketers love to talk about “the unreachables”—and Gen Z often tops that list. They watch less TV than previous generations. When they do tune in, they’re often watching on YouTube or Netflix, platforms that either fragment attention or skip ads entirely. That’s why the marketing hive mind has settled on TikTok as the go-to answer—because […]
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