In the race to define the future of digital advertising, it’s easy to fixate on technological flash like machine learning, predictive modeling, and AI-powered everything. But what if the most important shift underway isn’t about the tech itself but what it enables us to understand: How content makes people feel? For years, contextual advertising has […]
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Bots now play a larger role in global internet activity, outpacing real traffic in many online spaces. Thanks to AI tools, they’re also harder to detect. For marketers and digital media buyers, do you really know what you’re buying? Third-party audience segments feel increasingly risky when you can’t see into the data sources, behaviours or […]
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Ad loads on streaming services today are a fraction of what viewers once endured on linear television. While cable and broadcast typically pack in 12 to 16 minutes of commercials per hour, most streaming platforms hover between four and eight minutes per hour, according to a March report from the connected television company Wurl. That lighter experience […]
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From AI Overviews to agentic assistants, the way people discover and make decisions is fundamentally evolving. What does this mean for your brand and your bottom line? AI is supercharging Search, evolving it into a more conversational, contextual and intent-driven experience. This shift helps people solve problems, make decisions and take action more effectively than […]
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It was abundantly clear at last month’s Cannes Lions festival that content creators are expanding beyond social media. They’re becoming a major part of the entire digital media industry. As creators diversify their revenue streams, brand deals are becoming less dominant. A recent report from influencer marketing platform Later projects that creator participation in brand deals will […]
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My four-year-old niece recently drew a picture of me. At best, I would describe it as average. It bore no direct resemblance to me (I was green and taller than a house), but you could at least tell that she had some sort of grasp of the basic principles of composition. A solid four out […]
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