Snapchat marketing is a direct line for brands to engage and build trust with younger audiences.
The network has over 900 million monthly active users as of 2025, and continues to grow in popularity, with Gen Z and younger millennials using Snapchat daily to connect with friends, family and creators. This presents an opportunity for brands to become part of these conversations through ephemeral content and influencer partnerships.
In this article, we share Snapchat’s core features, tips on how to build your Snapchat marketing strategy and highlight brands already making an impact on the network.
