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Internet Marketing
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Declassified: Cracking Creative Effectiveness

Brand managers are working overtime to feed an ever-growing content machine, and its appetite shows no signs of slowing down. At the same time, they’re trying to engage increasingly fragmented audiences across a growing number of channels, while always demonstrating clear return-on-investment (ROI). Little wonder that they’re under growing pressure to unpack the magic of […]

Making Transparency Your Selling Point

Transparency is one of the ad industry’s favorite pet topics. Today’s marketers spend sleepless nights puzzling over how much of their budget is lost along the mazelike programmatic supply chain, if they can trust CTV middlemen, or whether supposedly epoch-defining AI tools are in fact Mechanical Turks. The disinfectant of sunlight, in theory, provides a means of […]

5 Tips to Implement a Creative Testing Strategy

To run a successful media campaign, it’s important to first answer a few key questions: If your creative is not optimized to address these questions, then overall campaign performance will suffer. The importance of creative in marketing, and especially in the retail media industry, is often overlooked. Just as strong creative can have a positive […]

Better AI Starts With Strong Data and Identity

Artificial intelligence seems to be the biggest topic on everyone’s mind. What once was considered a distant sign of the future, AI is now a staple in so many facets of our lives. From spellcheck to supply chain, AI is transforming the way people communicate, collaborate, and consume—and there’s no greater example than how it’s […]

Ride the Wave of Digital Advertising

Novice surfers are taught to catch waves only after they’ve broken. In advertising, however, waiting until then can cost you money, ROAS, and share of market. That’s why the time is now to understand the third wave of digital advertising. The first wave of digital advertising was search, which gathered strength after the dot-com bubble […]

Fuel Your AI With Loyalty—Not Just Data

Loyalty programs hold the promise of turning transactions into meaningful connections that lead to enduring loyalty over time. By and large, loyalty programs should be a win-win, adding value to the customer-brand relationship. But despite its high potential, the reality of creating unique experiences that stir excitement and spark affinity through sustained mutual participation can be […]