Marketing Tips for Dealing with the Income Gap

As economic uncertainty grows, job losses mount and recession fears multiply, the separation between high-income and low-income consumers is stark. That wealth gap is creating a divide between consumer segments, as the affluent continue to spend and lower-income shoppers spend less as they budget paycheck to paycheck. The disparity has grown since the pandemic, when credit card debt […]

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Influencer Marketing Surges: What the Numbers Say

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same number, according to data from Sprout Social. While marketers are increasing their investments in influencer marketing, rapid changes in the social media landscape […]

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The Rise and Risks of Synthetic Data

Artificial intelligence is transforming every industry at an unprecedented rate and market research is no exception. From predictive analytics to synthetic data modeling, AI promises increased efficiency, reduced costs and deeper insights. However, as the adoption of AI-driven research accelerates, a critical question arises – are we sacrificing human intuition and strategic expertise in the […]

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15 Ways to Improve Your Business Branding

One of the essentials a business needs to find success is a notable brand. Branding is everything for a business and it covers everything from the website to the social media sites set up. It’s your identity, your values and what you are about and it sets you apart from the competition. Whether you’re a smaller […]

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Instagram Experiments With AI-Generated Comments

I can’t imagine why anybody would want this, nor why Meta thinks that anyone would want it, while I also can’t see it having an overall positive impact on social media interaction. But… Apparently, Instagram is now experimenting with AI-generated comments on posts, so you don’t even have to come up with an opinion, or an […]

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The Future of Advertising

For years, digital advertising has relied on a predictable formula: companies buy space on third-party platforms, from search engines to social media, competing for consumer attention in an increasingly crowded marketplace. But as advertising costs rise, privacy regulations reshape the digital ecosystem, and companies seek more direct relationships with their customers, a new model is […]

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