If you want to transform your marketing in 2025, look past what’s in vogue. Start focusing on creating a foundational understanding of your customer that you can leverage to build real relationships, and translate that into a solid first-party data strategy powered by the right technology, data, and services. As Michael Jordan said, “Get the […]
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With the vast majority of marketers increasing AI investments and digital ads set to capture nearly three-quarters of total ad spend by 2025, competition for consumer attention is fiercer than ever. Creative fatigue, shrinking budgets, and evolving technology make it harder for brands to stand out—especially when consumers see thousands of ads daily. Celtra’s new […]
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Whether setting out on a safari through the jungle or backpacking through a remote forest, preparation is key. You should know the best routes to take and how to avoid potential dangers along the way. The same is true for marketers trying to reach consumers through an increasingly dense wilderness of digital channels. Successful advertising campaigns depend […]
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It’s been a challenging and exciting year for performance marketers. Despite shifting privacy and macroeconomic headwinds, performance advertisers have an immense opportunity. Meta is already seeing brands evolve and rebuild their attribution models to fully embrace the third era of ads where privacy and performance can coexist. Third-party cookies—long the mainstay of performance advertising—are becoming […]
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Remember when Elon Musk explicitly told advertisers that he didn’t care if they left X? Don’t worry if you’re struggling to recall the incident in late 2023. That was so many news cycles ago, and it seems rather quaint compared to recent social media headlines, like the ticking clock on Gen Z’s favorite platform. The fact is […]
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The mere act of being curious—daring to ask questions, actively listening, wondering why—is an important mental workout that helps marketers adapt more quickly to new challenges and overcome roadblocks. And the most successful marketers turn curiosity into a superpower, helping identify the insights, audiences and opportunities that others might dismiss. What can you do to […]
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