A creative without a decent ‘book’ has no visible means of support [see my illustration]. When I started copywriting, there were two kinds of book. There was The Book, better known as the D&AD Annual. And your book, a collection of all the ads you’d made that were any good. Every young copywriter’s dream was to have some […]
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In the AI race, holding companies and independent agencies are taking very different paths — and moving at different speeds. Indie agencies are highlighting their agility and nimbleness. Holdcos are showcasing their scale and large resources to invest in AI solutions, including partnerships with leading AI players such as OpenAI and Microsoft. Both sides are […]
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Affiliate marketing has been around for decades, and the influencer as we know it was largely built on the back of the 2000s blogging era. However, it wasn’t until Instagram became the platform du jour for creators in the mid-2010s that a cottage industry of social-specific affiliate companies really took off, with the aim of […]
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By Duke Wells. Let’s get one thing straight: if you’re Gen Z and not using the internet to build income streams, you’re leaving money (and freedom) on the table. You don’t need 100K followers, a viral TikTok, or a business degree. You just need a domain name, a little creative hustle, and the courage to […]
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As the digital advertising landscape continues to evolve, advertisers must navigate increasingly nuanced consumer behaviors to build effective media strategies. Now a destination for marketers seeking to achieve a range of marketing objectives, from awareness and consideration to conversion and lead generation, YouTube has evolved significantly over the years. We sat down with Darren D’Altorio, […]
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The bull case for OpenAI to build an ads business just got a lot more real. The company is developing a sleek AI companion device, born out of its acquisition of former Apple designer Jony Ive’s design firm, with plans to ship 100 million units, according to The Wall Street Journal. If it takes off, OpenAI […]
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